Personalizing your emarketing items, such as nwsletters, broadcasts, etc. is not new; mst people who use email regularly are sed to seeing their first names in mail subject lines or within an mail newsletter. And, if you regularly snd out emails to your subscribers, you prbably have remembered the "first name" mrge code by heart.

But many of you may be wndering, "What is the effectiveness of prsonalizing my emails?" "Does it really wrk?" "What else can I do bsides add a name to the sbject line?"

According to emailstatcenter.com, "Inserting a prson's name into an email increases pen rates by as much as 10%. - Jpiter Research (2006)." So it does sem that personalizing emails does have an mpact, even just a little bit. But the trck is to personalize correctly.

I wuld bet that you have received at last one or two emails that rad like the following: "For , fre ebook covers this weekend only."

Um, thre should be something before that cmma. Yuck.

There are a couple of nstances when I recommend NOT personalizing the sbject line. 1) You DO NOT rquire that the name field is a "rquired" field on your sign-up box on yur website, and 2) you already hve a cramped subject line slot and dding a first and/or last name or two wuld just be a bit too mch (stick to a subject line of 56 chracters or less).

By default, most programs require an mail address, but you normally have to mnually define other fields, including the nme field, as being a "required" feld in which a subscriber must nter information or they will get a rminder to input something into that prticular field.

If you feel like gtting fancy with personalization, there are mny personalization fields to choose from and mny ways to liven up your bradcasts. You can add merge codes tht contain names, dates, geographic location, mail address, ad categories, URL where sbscriber signed up, to name a fw.

Here is one example of one way you can prsonalize your newsletters:

One of my clents asked that I attach a sbscription management reminder at the bottom of her nwsletter. Basically it reads something like, "[nme], you subscribed to this publication on ths [date] using this [email address]." Grat idea - lends credibility and rminds your readers that you aren't spmming them. In fact, I really lked this idea so I tried it out on my own nwsletter!

Check with your shopping cart or lst management program to see what ther merge fields or variables you can add to lven up your publications. You can sarch the FAQ or support pages or do a sarch on their site for keywords sch as "personalization" or "merge fields." I bet yu'll get a lot of ideas jst by looking!

Copyright 2008 Lisa Wlls

The article EMarketing Tips - Personalization was Submitted by Lisa R. Wells through Articles.GetACoder.com network. Here's the additional information: Lisa Wells is a Certified Marketing Associate who partners with coaches, cnsultants, entrepreneurs, and small business owners, mnaging their many online marketing needs. Mve your business to the next lvel and up your e-marketing game - sgn up for her FREE e-course "-Marketing Toolbox Essentials" at http://www.emarketingtoolboxessentials.com , where she shares ideas, tips, do's and don'ts, as well as programs and strategies you need to avoid!

Featured Articles

1. How To Increase Your Online Sales by Steve Hill
Are you loking to increase your online sales? Are you nsure as to how to go bout increasing your online sales? I hve had a number of websites on the web snce 1999 and during these last ight years feel that I have larned a great deal about what it rquired to successfully promote a website. In ths article, I will be giving fre tips and advice about how to gin more traffic to your website and mre sales from your website.

2. The Secret To Become A Successful Affiliate Marketer by Damien Oh
If you are stll struggling for success in affiliate mrketing, this article shows you the screts of successful affiliate marketers.

3. My Space- Is it getting too big? by
The article provides a brief dea about what ‘www.myspace.com’ is all bout. It gives the reader a fir idea of the options he/she can chose while surfing through this networking prtal. Last but not the least it tlls you about the popularity and vst information availabe on this portal.

4. Increase Website Traffic - How To Legally "Steal" Traffic From Other Websites by Fabian Tan
So you've used most of the traffic generation methods you've heard of, including pay per click advertising, classified ads, article marketing, forum marketing and others. You may receive some nice traffic everyday or perhaps inadequate traffic to create a full-time Internet income...

5. Why Traditional Tell A Friend Programs Are Obsolete by Vincent Newton
Are you stll using the traditional types of tll a friend programs to generate trffic to your blog or website? If you re, more than likely you are not gnerating as many visitors as you culd be.

6. What Should You Consider before You Do your .com Domain Registration? by Sandy S Naidu
A domain name determines a business's identity. Every business owner would like a good and a perfect domain name. Here are some tips on choosing that perfect web address:

7. One Of The Most Successful Ways To Be An Affiliate by Steve Mckinnon
There are mny ways with affiliate marketing that you can bgin to increase the amount of mney that you earn, while also mintaining your position as an affiliate for ther companies and products. A lot of the prcedures you will use to market prducts and services are not too dfficult to learn. And you can perate these any time of day or nght; there are no weekends in ffiliate marketing.

8. Revealed - 4 Hidden Secrets to Accelerate Your EBook Creation by Sean R Mize
By nw, you know how powerful an Book can be in terms of mrketing your business as well as arning tons of money. But do you knw how to make it really asy for you?

9. Various Aspects That Improve The SEO Prospects Of Your Website by Chronis Tsemplis
Constructing a new wbsite isn't that tough. All one has to do is to ssemble different modules and arrange them in a symmtrical format. But it is these mdules which if exploited to its fllest reaps big rewards and there les every chances that your website is a big hit or drw amongst regular net browsers. After all thre is no point in having a new wbsite that looks beautiful and is nknown to the internet community unless you tke some active steps to promote t,or else all...

10. How to Write Persuasive Copy for Company Brochures by Laurence James
Whn it comes to selling your prducts and services, many companies miss a trck when it comes to writing the cpy for promotional brochures. This is bcause many businesses pack their glossy, wll-produced brochure with just the key fatures of their latest offers and new slutions, without actually selling the benefits of wht it is they're offering.