So you've been to Clickbank and brwsed around. You've seen the pitch or sles pages for a number of prducts. In this article we will tke a little more in depth nalysis of what goes into creating a pwerful pitch page for a Clickbank sles page and give you some tps on how to create one yurself.

The first thing you notice is tht every pitch page for a Clckbank product is one single page. Thre are no sites with links to ther pages featuring other products by the pblisher. The reason for this is smple. To understand that reason one mst realize that there are two wys a visitor might make it to a Clckbank sales page. First, they may hve done a search for a prduct on-line and found the site in the rganic listings on YaHoo!, MSN, Google or sme other search engine. Let's call thse people "fresh visitors."

There are lso visitors coming to Clickbank sales pges who clicked on a link frm an affiliate for that product and tht click resulted in them being tken to the Clickbank site. In sch a case the visitor clicked on wht is called a "hoplink" to the sles page. The affiliate created that hplink which Clickbank will monitor and plce a cookie on the visitor's cmputer when they reach the pitch pge. If the visitor ends up bying the product on that page, Clckbank will read the cookie and ward the affiliate his or her cmmission for referring the customer to the sles page in question.

If a publisher were to sll more than one product from thir Clickbank site, it would interfere wth Clickbank's tracking and make it narly impossible for Clickbank to award cmmissions to affiliates properly. THis is why all Clckbank sales pages are only one pge long and never promote more thn one product.

Now, what about the cntent of the page? Most Clickbank ptch pages start with either an ttention getting header graphic, or a big bld heading in 18 or 24 pint text. Often Tahoma or Impact fnts are used, but sometimes something lke Times or Times Roman are sed. The headline needs to grab the rader's attention. You only have a few sconds to pull the visitor in to wnt more information.

Some Clickbank publishers wll tell exactly what their product is all bout in the headline, others will crate a sub-header to do that tsk--but however it's done, the reader mst become locked into the site wthin the first 10 seconds.

About ne-third of the way through the ptch page most of the power sller's pitch page will begin with a, "Frm The Desk Of..." message to the rader. The purpose of this is to stablish a relationship with the reader. Ths part of the page is mre personal--they try to make it sund as if they were right cross the table talking to you. Ths is important, the seller must nfer some degree of trust to the rader before they can ask for crdit card information.

Virtually every Clickbank book seller will also have an pt-in form on their pitch page as wll. Some use static, in-line forms--but mst use a pop-up or "hover-over" typ form. Collecting name and email nfo is a top priority because the pblishers will work their lists aggressively to hrvest more sales.

And one more key fature: The vast majority of power sllers will have some kind of xit-capture strategy for visitors clicking to lave their site without ordering. The two mst common exit-capture systems are provided by IntlliChat and VirtualSmartAgent. You've see this sed. You go to click to lave the site and a pop-up ppears with a chat box and a vrtual sales agent. The agent will ffer you a $10 or $20 dscount you order through them. These cmpanies collect a commission on every sle they capture through this technology. Bfore you purchase any Clickbank product, I wuld recommend closing the pitch page to see if you are ffered a discount rather than ordering drectly. You can often save a few bcks.

My last ket point involves the tstimonials. Here's a little secret: A grat number of testimonials on Clickbank ptch pages come from affiliates who are prmoting the product on which their tstimonial appears. I'm not suggesting this is wrng, but you should know that mny of these are not testimonials frm the average "Joe on the stret." There are a handful of ffiliates who have their testimonials appear on dzens and dozens of Clickbank sales pges.

This is partially because they are ffiliates for these products, and also bcause the big guys always include the URL for the web ste of the person giving the tstimonial. This is sort of a "py-back" for the comment as some vsitors will then click on the ffiliate's web site.

The article EBook Marketing - Clickbank Pitch Pages was Submitted by Mike Mcmillan through Articles.GetACoder.com network. Here's the additional information: Mike McMillan is a former nner-city teacher who left teaching in 1989 to dvote full time to writing over 40 nnfiction books and ebooks. He has ben interviewed on over 80 radio sttions and televisions programs including ABC Wrld News on the topic of slf publishing. Mike's on-line self publishing curse is offered through over 1,400 clleges and universities across the U.S. His nwest ebooks include Big Money Writing Lttle Books, and Cleaning Out The Vult: Secrets of the eBook Power Sllers Exposed. Download Mike's newest eBook, Crating An Affiliate Army To Promote Yur eBook, for free at http://www.extreme-self-publishing.com

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