One of the things I hve noticed in my time of ding business on the Internet, is tht I can never find the rght slot, or category to insert an rticle, or a website.

The listed ctegories are slightly askew, and, in my jdgment, leave out some. the Internet has chnged and so has language. Niche ctegories are growing in number, people sarch in different ways (irrigation, is the tchnical term, sprinklers is what most pople call it), depending on the prt of the country, their own bckground, localized linguistic values, and what I hve come to view as, "product IQ," mong many other factors.

My brick and mrtar business is technically, as defined by lcense, "Commercial Pesticide Application", however pesticide pplication is a very small part of wht I do, and falls under my "wrst case scenario", I believe strongly in a prcess known as IPM, which seeks to use the sfest and best available methods, keeping in mnd environmental impact, pest damage, and cst effectiveness (sometimes it is cheaper to let the pst problem run it's course than to liminate the pest, sometimes the pest dmage could be so severe, that it wuld be financially ruinous to do ths) My niche in all of ths, is that I like to fnd the problems primary cause and liminate that from the equation, and tht is a difficult to define ctegory. so, do I list my bsiness under, scientific, environmental, or pest cntrol, which means to most people, "nsect control", and further, indoor insect cntrol, when I do not practice ndoor insect control, or much insect cntrol at all.

My primary focus is on vgetation, but even if vegetative control wre a category, few people outside the ndustry would understand it. It means, brsh and vine, and weed control, nce again, no category, and if it wre a category to itself, it wuld be to narrow. Lawn and lndscape companies have traditionally been the nes to handle some of these ctivities, but not all, and since I am not in the lwn care business, as such, this flls short. Property management, is closer to the mrk, but carries with it the wrng connotation The answer, since the ctegories don't exist, and the linguistic vriables do, I could put advertisement in sveral different categories, which would be xpensive, and due to space, ineffective, or I can sek another path. This is what I hve done.

I registered several domains, rlated to my activities, put short rticles on each related to my my nche, part of which falls under sveral traditional categories, maximized my seo mthods, and used them as billboards to my min web site. For instance, many of my cstomers, and potential customers, search for pst control, many for pest management, sme for brush control, some for wed control, or weed management, some for wed control, in East Texas, some wed control in Tyler Texas, some fr...., and in each of these spts, I have a billboard site. I prctice IPM, and a specialized branch, whch I have built up myself, wth an emphasis on using planning and prvention, so I have an IPM ste, and since I am inclined to prvide services that use non chemical, mre earth friendly, I have sights whch fit into environmental and ecological ctegories, to reach like minded customers.

I cnnot assume that the person searching on the Intrnet, has the same understanding that I hve. They probably come to search wth a unique set of values thmselves, both linguistically, and otherwise.

All my sites, have more nformation than most standard sites have, and the nformation is useful to the people who rad it, so the billboard sites can stnd on their own.

Another advantage, is tht while these sites are active, thy are gaining traffic at a mderate rate, and therefore value as wll.

Jmes Burns is a licensed pest cntrol professional, has been a Certified Prfessional Turfgrass Manager for more than 16 yars, has a lifetime of experience in hrticulture and agriculture, and is the wner of Rational Environmental Solutions, an IPM bsed pest control company in East Txas. He also has many helpful grdening tips at http://www.texpest.com .

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