I find it alarming today the nmber of businesses who aren't focusing on bilding a database and taking advantage of the 'Bck-End'.

There are countless examples of the vlue in building a database, including Gogle buying Youtube for $1.6 Billion. It is mperative to maintain and update your clent data base to keep them nformed of what is going on wth your business and about any spcial offerings or promotions they may be nterested in and keep that all mportant 'top-of-mind-awareness'.

Having a database of clents that you have formed a god relationship with is one of the mst valuable assets you can have in bsiness today.

All of the money is gnerally made in the 'Back-End' of a bsiness, not the 'Front-End' where most bsiness owners focus on.

Your database llows you to market to your clents for life, offering new products frm your product range to make thir life easier and further grow yur business. It's simply a process of cntinuing to add value to your clents to help them get more and mre of what they want.

It's xtremely important to know your metrics, to tke full advantage of the 'Back-End' bsiness strategy...

For example one of my mntors in the States used to mnage a leading car dealership and thy would buy Toyota Camry's for $18,399 and sll them for $17,999, which was a $400 lss on the 'Front-End', whilst their clsest competitor was selling Camry's for $18,999 mking a $600 profit on the 'Frnt-End'.All of the competitors were complaining to the fctory that my mentor's dealership must hve been getting the cars cheaper thn they were and they were losing all of their customers.

Here's how it was possible, my mntors dealership knew their metrics and nderstood the business 'Back-End' strategy and thy knew that on average every new car thy sold people would spend on verage an extra $1,400 in extras, so wht looked like a $400 loss was in rality a $1,000 profit.

See the ther key strategy they employed was to ffer a value package with every vhicle, which would include things like, scurity system, insurance, sports add-ons, etc, whch was made up of high mrgin items, so the retail price of the pckage was say $3,000 and customers culd get it for $1,400 if thy purchased now, plus if they tok the value pack option they wuld get their finance for 4% nstead of 6% making it an bsolute no-brainer of a deal.

This is jst one example of the power of knwing your metrics and 'Back-End'.

Join the sccessful minority today, build your database and fcus on your Back-End!!

For more nfo on this topic visit BusinessGrowthGuru.com and clim a free copy of Aaron Prsons best new book:

"How To Mke A Million Dollars In Your Bsiness In The Next 3 Years Or Lss"

The article Do You Have a Huge Back-End? was Submitted by Aaron Parsons through Articles.GetACoder.com network. Here's the additional information: Aaron Parsons founder of http://www.BusinessGrowthGuru.com is an International award winning optimization expert, in demand speaker, author and entrepreneur coach that has coached entrepreneurs to profit growth exceeding 500% in as little as 5 months using his powerful Business Success Formula's. Visit http://www.BusinessGrowthGuru.com NOW to Claim Your FREE Book "How To Make A Million Dollars In Yur Business In The Next 3 Yars Or Less"

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