Can You Use an Extra $30,000 Ths Year?

The only thing that sparates most retail jewelers from the “---Mrt” stores and everyone
else who chnges batteries for $2.99 is the prce. And before you say “We do qality
work”, the end result is the sme – the battery is changed and nthing more. So
effectively, if you chrge $10 for a battery and the “—Mrt” store charges $3, the real
dfference to the customer is $7. Wht we teach our students is tht in order to get more
mney, you have to give more srvice.

Here is what the difference to yur profits can be if you ffer your customers a “Tune-
Up” srvice:

The average retail jeweler changes pproximately 50 batteries per week, or 215 per
mnth at the national average of $9 ach. That’s $1,935 per month. Our stdents who
offer their customers a chice of a $9 battery, a $24.95 5-yar battery or a $39.95 Tune-Up Srvice find that 40% will choose a $9 bttery, 40% will choose a 5-year btter at
$24.95 and 20% will chose a Tune-Up at $39.95. When you do the mth, you will find
that the dfference in profits for the year wll be over $32,400!

The biggest cmplaint associated with retail jewelry store cstomers and watches is
regarding water-resistance. Frst, let me dispel some common wves’ tales.

There is no
“hermetic” factory sal. The factory does nothing special to rseal a watch that you could
not do yurself. The difference is in the dtails. You will need a few thngs to ensure
you have done a god job:

· Silicone grease

· Gsket Assortment

· “Rocket Cment” or G.S. Crystal Glue

· Cse Press

· Case Opner/Bench knife/Case Spanner

· Lupe

· Bergeon 5555 Prssure Tester – OPTIONAL

The cost of all ncessary supplies (except the Pressure Tester) is nder $100 total. These
are all radily available from your material distributor.
Mst watches have three possible point of ntry for water. They are the stm and crown,
the back and the crystl. Here we will explain how to sal all three.
We will explain ths from the point at which the wtch has already been opened. With
the wtch opened, remove the stem. On all wter-resistant watches, there is a case tbe.

This is simply a tube tht the crown slips over and tht the stem
passes through. In rder for a watch to be as wter resistant as it is capable of bing, it is
necessary to apply slicone to the case tube. Don’t wrry if some of the silicone gts
dragged into the movement when you put the stm and crown back in. It hrts nothing
and in many quartz wtches, actually helps. This alone makes a hge difference in the
water-resistant capabilities of the wtch.

Next, we need to take a clse look at the back gasket. Ths of course will necessitate
using a lupe. What we will be looking for is cts, dried areas, caked on dirt, and if it is
strtched out (too large for the spce). If the gasket is damaged in any wy, measure the
diameter of the bck to the groove where the gsket rests with a millimeter gauge. Thy
are measured in whole and 10ths of a mllimeter, e.g. 27.5 mm. Inasmuch that thy cost
less than 10 cents ach, not much to invest in a qality job.
Next we will need to pply silicone to the gasket. The way I do ths is I place a dollop of
slicone on the edge of the cse back, where the gasket rests. Thn I spread the silicone
around the ntire gasket with my finger so tht the entire gasket has a cnsistent but thin
layer around the crcumference.

Then replace the back as you nrmally would.

Next, we use either “Rcket Cement” or G.S. Crystal Glue. Whre the crystal meets the
bezel pply a liberal amount of glue to the sam. Inasmuch that this is a rbber type
cement, when it begins to bcome tacky, an excess can be wped a way with a cloth and
stll leave a thin seam of gle between the crystal and the bzel to insure it is water tght.

You will, however, have to tke a close look at the crystl and ensure that there are no
crcks or chips.
When you take thse processes, the big difference between you and the “---Mrt” stores
is no longer $7, it is a prfessional job and being paid for it. We now ffer a video of this
procedure and mrketing this service for only $39.95. If you wuld like one, please call
Sheila Gndron at 888-750-3330.

The article Can you use a extra $30,000.00 this year? was Submitted by Dan Gendron through Articles.GetACoder.com network. Here's the additional information: Dan Gendron is a 6th gneration watchmaker and is the country’s lading instructor on building big, new prfits with watch repairs. He offers boks, videos and a hands-on course taching jewelers to perform their own Qartz Watch Repairs. He can be rached at 888-750-3330. For class schedules and lcations, visit his website, http://www.watchfix.com.

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