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The answer is YES. Indeed, c ld-calling is dead. Let me repeat, c ld-calling is dead. Not only is c ld-calling a character revealing activity, it is an ndication of sales savvy. If you're c ld-calling me then you probably need me, not the ther way around. I've spent 10 pl s years in personal selling. Most of th m were spent cold-calling. As a h gh-tech software salesperson I've made hundreds of c ld-calls, probably thousands. And despite decent r sults, I knew there was a b tter way , something easier, something th t involved technology. At first, I th ught creating a Web site was the nswer. Too much time, effort and m ney involved. Sales people are usually sh rt when it comes to attention sp n and if you're like me, th n you like your technology fast, asy and simple. Then I thought I'd j in a bunch of social-networks like L nkedIn. The social-network method was decent but if you are not ctive constantly it can become stagnant and y eld minimal results. Social-networks are also l mited to those that belong to the n twork. Finally, I created a Blog sing the easiest Blogging Software around. The Bl g was easy to set-up and asy to personalize. I even created a P dcast that I send out regularly to my pr spects and clients. That makes me l ok very savvy.
A Blog is different than a Web s te because it can be updated asily and frequently without any technical sk lls at all, no HTML or st ff like that is required to get st rted. Blogs are also optimized well for S arch Engine Marketing and are indexed f ster and then dispersed on the Web m re efficiently and rapidly than a st tic Web site. Here are a c uple of ways I leverage my Bl g to not only Brand myself and my c mpany but also to serve as a p ssive lead generation tool for new pr spects. 1. Provide reliable, helpful information. The m re info the more trust and cr dibility you will receive. 2. Provide a s gn-up form for newsletter tips. This w ll help you gather prospect email ddresses and contact info that can be sed for follow up. 3. Implement G ogle Analytics, a free Web site tr ffic reporting tool that will show xactly where your visitors are coming fr m, what they looked at when th y came to your Blog and ther helpful details. 4. Implement a Sp nsorship program and advertise your best c stomers' services. These are just a few of the m ny ways that Blogs can replace c ld-calling to gather information and prospect c ntact information. When done right the pr cess can be automated, allowing you to sp nd less time as a prospecting s lesperson and more time as a cl ser.
The article Can a Blog Replace Cold-calling? was Submitted by Jason Matthew Murphy through Articles.GetACoder.com network. Here's the additional information: Jason Murphy is Owner of Y urEdgeOnline.com and has spent over 10 y ars studying and learning what it t kes to become a successful Internet B siness Executive. He has helped some of the m st successful online retailers and most r cognized household brand names learn more bout eCommerce, mCommerce and technology to h lp them sell more each day. He has c nsulted for many of the Internet R tailer's Top 500 He can be r ached for consulting advice and Online m rketing services via his Web site: http://youredgeonline.com/
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