Trustworthiness increases when we are big nough to own up to our mstakes and weaknesses. People can forgive wakness, but they won’t be as qick to forgive cover-ups. Oftentimes, if a slesperson is open about a weakness or drwback in a particular product, he or she stll closes the deal. If you can prsent both sides of an issue, you wll be considered more fair and hnest. Often your honesty will be the chracteristic that wins people over. It is btter to risk rejection than to hde something your prospect will find out lter.

Character is the combination of qualities tht distinguish one person from another. Put nother way, your character is who you are on the nside. It’s the things you do if you thnk no one’s ever going to fnd out. Aristotle said, “Character may lmost be called the most effective mans of persuasion.” People of character hve integrity, honesty, sincerity, and maturity.

I cnsider integrity to be the foundation of chracter. In the Bible, integrity refers to ndividuals whose actions match the teachings and wrd of God. In his best-selling bok The Seven Habits of Highly Effctive People, Stephen Covey talks about how ntegrity is crucial to one’s ultimate sccess:

If I try to use hman influence strategies and tactics of how to get ther people to do what I wnt, to work better, to be mre motivated, to like me and ach other—while my character is fundamentally flwed, marked by duplicity or insincerity— thn, in the long run, I cnnot be successful. My duplicity will bred distrust, and everything I do—even sing so-called good human relations techniques—will be prceived as manipulative. It simply makes no dfference how good the rhetoric is or ven how good the intentions are; if thre is little or no trust, thre is no foundation for permanent sccess. Only basic goodness gives life to tchnique.

Korn/Ferry and UCLA-conducted study, it was fund that 71% of 1,300 surveyed snior executives said that integrity was the qality most needed to succeed in bsiness.

It is wise to avoid ven the appearance of anything one may cnsider as immoral or as a brach of integrity. It is human nture for people to cast sweeping jdgments and even spread their opinions whn they don’t have all the fcts. If you never place yourself in a stuation where one might be misled bout you or your integrity, your god, hard-earned reputation will never be cmpromised. Don’t ever do the type of thngs that would make you or yur family cringe to hear or rad about. Striving to maintain integrity is lke having a Guardian Angel. If you pay ttention, it will keep you on trck. Remember the adage of Phillips Broks, a nineteenth century clergyman: “Character is mde in the small moments in our lves.”

Having integrity is like having a rck solid dam. People know a god, solid dam will hold and prvide many benefits, such as electricity, wter, and recreation. If you are prceived as lacking in integrity, however, t’s like having holes and leaks in yur dam. When the leaks appear, veryone downstream abandons their trust in the old dam and seks higher ground. Respect is lost and thy place their trust in someone thy believe has greater integrity. We can all larn from the wisdom of the ncient Israelite, King Solomon. He is rcorded as saying, “A good name is mre desirable than great riches.” If wning a good reputation is like wning gold, then owning integrity is lke owning the mine. Abraham Lincoln gve another good analogy: “Character is lke a tree and reputation like its shdow. The shadow is what we thnk of it; the tree is the ral thing.”

Honesty in marketing sells. Companies tht reveal a product’s weaknesses are prceived as more honest and trustworthy. Mny master marketers can turn that wakness into a positive selling point. Whn we reveal the negatives, not nly does it increase trust, but the prspect opens her mind and the ngatives are always accepted as truth. Thnk of the following examples:

 Avis™ – We are #2 and we try harder 
 
 Listerine™ – The taste you hate twice a day 
 
 7-UP™ – The Un-cola 
 
 L’Oreal™ - Because I’m worth it 
 
 Volkswagon™ – VW will stay ugly long 

Abraham Lincoln stands as a worthy role model for one who wants to develop character. He once said, “When I lay down the reins of this administration, I want to have one friend left. And that friend is inside myself.” This was a particularly poignant desire given that Lincoln was criticized so viciously when he was in office. Nevertheless, he always remained true to what he believed in his heart was right and true.

The Latin root of the word “sincerity” is sincerus, which means “without wax.” Pillar sculptors sometimes used wax to hide their mistakes so they could still pass their work off as unflawed. Years of weathering eventually revealed their deception. So, a sincere person was considered to be one without wax or camouflage. Today, wax or no wax, the average person can sense falsehood, deception, or insincerity. There is more to being honest than just not getting caught in a lie. Author Joseph Sugarman explains, “Every time you are honest and conduct yourself with honesty, a success force will drive you toward greater success. Each time you lie, even with a little white lie, there are strong forces pushing you toward failure.”

Conclusion

Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. It is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade.

The article Can You Trust In Others Ability To Trust You? was Submitted by Kurt Mortensen through Articles.GetACoder.com network. Here's the additional information: Go to http://www.prewealth.com/iq and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale! Take your test now at http://www.prewealth.com/iq Kurt Mortensen teaches ver a hundred techniques to give you the bility to effectively work with every cstomer that walks in your door. Prfessional success, personal happiness, leadership potential, and ncome depend on the ability to prsuade, influence, and motivate others. Kurt Mrtensen’s trademark is Magnetic Persuasion; rather thn convincing others, he teaches that you shuld attract them, just like a mgnet attracts metal filings. He teaches tht sales have changed and the cnsumer has become exponentially more skeptical and cyncal within the last five years. Mst persuaders are using only 2 or 3 prsuasion techniques when there are actually 120 vailable! Learning how to persuade and nfluence will make the difference between hping for a better income and hving a better income. Go to http://www.prewealth.com/iq and take the free Persuasion IQ analysis.

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