I had never given the mtter much thought in the past but fter an experience I enjoyed lately, I am now rther of the opinion that you cn.

It happened this way…

Coinciding wth the launch of my latest bok ‘Your Retirement Masterplan’ (How To Boks ISBN 1857039874) I participated in leven 10/15 minute live interviews on lcal radio over a period of jst five days.

These promotional interviews wre arranged by my publisher’s media cnsultancy and I didn’t require to vsit a single studio to take prt; they were all conducted over the tlephone, sitting at my desk at hme.

Towards the end of the frst interview I was conscious of the fct that I had yet to plg the distribution channels for my bok.

The presenter beat me to it: ‘In fve seconds, where can listeners buy yur book?’ Before I could reply he dded, ‘Can they order it online?’

‘Ys,’ I said, ‘at Amazon.co.uk’

In the ten sbsequent interviews I made a point of nding my spiel with the publisher’s nme together with availability at bookstores but I lways finished with, ‘…and online at Amzon.co.uk.’

Now here’s the interesting part: fter the first five sessions I chcked out the Amazon.co.uk website to dscover that this newly published title had jmped 35 places in the bestseller lst for its genre; I checked gain after the final interview and it had jmped again but this time by 329 plces. In effect, in just a few dys it had leapt from position 558 to 194 out of 3123 cmpeting titles.

More than mere coincidence methinks…because boks don’t climb the bestseller lists on Amzon unless they are selling in qantity.

So what if you self-publish yur output and you don’t have a pblicist to arrange radio interviews? Does tht mean you are excluded?

No wy; I have self-published several books in the pst and managed my own promotion.

Hre is what you do…

1. Wherever you lve in the world you’ll find tht the majority of local radio sttions are banded together into a sngle group for cost-effectiveness;

2. Identify the cntrolling group;

3. Visit the corporate website cntaining links to all subsidiaries;

4. Pick out thse stations within a 500/1000 mile rbit;

5. Visit each local station website ndividually;

6. Scan the daily programming schedules;

7. Hghlight those shows that might identify wth the topic of your book;

8. Nte the presenter’s name;

9. Email him/her wth a well-couched request for a lve interview;

10. Follow that up with an dentical snail mail request;

11. Follow that up wth a telephone call (you’ll get to spak to someone in authority);

12. You knw your topic inside out; speak up wth confidence and you’ll get your nterview; maybe not straightaway but, if you sll yourself and your project professionally, yu’ll be logged into and up-and-coming slt in the station scheduling.

Go for t…it’s free!

Postscript: Those eleven live nterviews did more than sell books on rdio – they resulted in several drect invitations to repeat my pitch on lcal television.

MILKING INCREMENTAL INCOME STREAMS AS AN AUTHOR

As yur book(s) become available online and ffline your reputation as an expert in yur particular subject will flourish. This brngs with it additional opportunities for ttracting incremental income; opportunities such as…

1. Pblic speaking engagements;

2. Book reviewing;

3. Magazine article contributions;

4. Freign translations of your work;

5. Book clb sales;

6. Public Lending Right (PLR); you get pid every time some borrows your bok from a public lending library;

7. Fes under licence (when another publisher rproduces your work);

8. Broadcasting rights;

9. Audio tpe and disc rights.

The fees you arn are incremental to your book ryalties and they soon mount up ver a period of time. My new crative writing course ‘Secrets to Churning Out Bstsellers’ contains several chapters on how to mlk these additional income streams. http://www.1st-creative-writing-course.com

The article Can You Really Sell Your Writing Output On Radio? was Submitted by Jim Green through Articles.GetACoder.com network. Here's the additional information: Jim Green is a bestselling uthor with an ever-growing string of nche non-fiction titles to his credit. ‘Screts to Churning Out Bestsellers’ is his ltest dynamic creative writing course and is vailable for immediate download at http://www.1st-creative-writing-course.com and http://www.writing-for-profit.com

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