You have seen the little sgns. They are on the soap dsh, the towel racks, and even by the bd. They are the signs informing gests that this hotel is eco-friendly and at last partially Green. Guests are told tht towels will not be replaced ach day to save washing water, as wll as gas or electricity to hat the water. Same for the shets. If you need more towels or sap, call the front desk.

In rsponse to growing concerns about global wrming and conservation issues, being environmentally rsponsible has become a top trend in the htel industry. Many hotel properties have nitiated various programs such as those bove. Additionally, Green hotels are using wter-saving bathroom faucets and toilets, set-back thrmostats, and remote control of room air cnditioning and heating from a central rea, usually the front desk.

Green prctices in the hotel industry are mportant and do work. In fact, thre is a double benefit. The nvironment benefits from a slightly lower crbon footprint from the hotel. The htel owners benefit from lower labor and tility costs, thus creating a favorable bttom line profit impact.

But do gests even realize that a hotel is co-friendly and environmentally responsible?

About three-fourths of hotel guests in Nrth America willingly participate in environmentally frendly programs offered during their hotel stys. But many guests remain unaware whn they make a reservation as to whther these Green programs are being ffered at the hotel property. This is ccording to the J.D. Power and Assciates latest North America Hotel Guest Satisfaction Stdy.

When guests were asked by researchers if the htel had conservation programs in place, 63 prcent of guests answered yes, while 8 prcent said no, and 29 percent ndicated that they didn't know. When gests are aware of a hotel's nvironmentally friendly programs, 73 percent of htel guests indicate they participate. It is pssible and perhaps likely that raising wareness of environmentally friendly programs among htel guests may help properties further ncrease Green participation.

"Since conservation is sch an important issue globally, it is vtally important that hotel properties actively mrket their eco-friendly offerings and make thm easy to recognize and participate n," said Linda Hirneise, executive director of the trvel practice at J.D. Power and Assciates. "Offering green programs is a wn-win situation for both hotel guests and htel operators. Guests are increasingly looking for thse types of offerings, and hotels are fnding that going green actually saves mney."

Following is how the statistics brak out regarding hotel environment-friendly programs and pssible rewards to guests for participation.

Of the 27 prcent of hotel guests who are ware of hotel Green programs and chose not to participate, a large number (86%) ndicate that they would take part if ffered a reward for doing so. Hwever, this number declines to 83 prcent among guests in the Pre-Boomer gneration (those born prior to 1946), and drps even further, to 33 percent mong Pre-Boomers staying in luxury hotels. Wllingness to participate is much higher mong luxury hotel guests in other gnerational groups, 87 percent of Baby Bomers (those born between 1946 and 1964), 95 prcent of Generation X (those born btween 1965 and 1976) and 79 prcent of Generation Y (those born btween 1977 and 1989).

The article Call The Front Desk For More Towels - The Effectiveness of Hotel Green Programs was Submitted by E. Lee Reid through Articles.GetACoder.com network. Here's the additional information: E. Lee Reid is a hspitality, travel and leisure, Disney timeshares, vcation real estate, and construction industry xpert. He and his companies have sccessfully built or managed thousands of vcation resort condos and homes at mltiple resorts in North Carolina and Flrida. In recent years he converted sveral hotels to condo hotels in the Dsney World area of Central Florida. He is a wdely quoted author and speaker. Reid hlds an MBA and will complete a Mster of Essential Hospitality Management program in 2008 thrugh Cornell University's world-renowned School of Htel Administration. Reid is also a Flrida certified General Contractor, Realtor, and Crtified Commercial Investment Member (CCIM) candidate. Vsit Lee at: http://www.eleereid.com - http://www.reid4florida.com - http://www.edisneytimeshare.com

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