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If you are new to bl gging chances are you may be nsure of what the best and m st effective approach to gaining maximum b nefit from time and effort invested. A pr mary goal for blogging should be to g in visibility, credibility and market reach for y ur efforts. The following are some asy to apply strategies that will get you w ll on your way to becoming a c mpetent blogger. Determine Your Purpose
The f rst thing you need to do is d termine what is the purpose of y ur blog. Are you blogging for fun or is th s a viable part of your verall branding and marketing strategy? Here are s me common reasons for having a bl g: • Establish expert status
• Keep in t uch with clients
• Reach a gl bal market
• Blow off s me steam
• Create your nline personality Blog Consistently
To be ffective you need to blog on a f irly regular basis. Your postings can be sh rt, but need to be relative to y ur purpose. Many bloggers post information fr m other sites as a way to k ep their readers informed on a p rticular topic. Doing this makes your job pr tty easy. Other than doing a few g ogle searches for information and posting the nformation, there is not a lot for you to do. The dvantage to this is it’s fast and r latively easy. The disadvantage is you are not stablishing your own expertise if this is the nly type of posting you do.
Why not offer a bit of b th? Driving Visitors
There are a n mber of effective ways to get p ople to view your blog. One is to use key w rds relative to your market and ndustry. Whenever you post something you w nt to include those key words. N xt you can announce to your pt-in subscribers you have a blog and g ve them the blog address. You can add y ur blog address to your sig (s gnature) file that you use at the end of y ur email messages. Write articles specific to y ur market and industry. Add a r source box at the end of y ur article with a link back to y ur blog. If your article is of v lue there is a very good ch nce readers will visit your blog. P st your articles in various online rticle directories to optimize exposure and r ach. A quick google search with the w rds “article directory + your topic” w ll bring up various locations to s bmit your articles to. One of the m st popular is EzineArticles.com. Subscribers to Your Bl g
Make it easy for p ople to sign up for your bl g. You can add in a s mple form by visiting feedblitz.com and/or f edburner.com. Utilize the power of RSS f eds. People can subscribe to the f ed and receive updates as you add new c ntent to your blog. Keywords
K ywords are a way to improve y ur search engine ranking. Choosing the r ght words is extremely important. Keywords are wh t lead search engines to your bl g. Before you begin blogging think of the k ywords you need to include specific to y ur market and industry. The more t rgeted your list the more effective y ur postings.
Analyze your business and y ur market. Think of any words th t your readers might be search on to f nd you that relate to your c mpany, industry, product or service.
For xample my market uses words like: M king money on the Internet
Int rnet marketing for authors
Int rnet marketing for speakers
Int rnet marketing for consultants
S lf Publishing
Writing
A thorship
This is only a partial l st. However, it is a very br ad and general list. The more t rgeted I can be the more my deal client will find me in a s arch. The way to narrow your t rget words down is to use a k yword selector tool. A reliable selector t ol will help you to narrow the s arch by indicating how often people s arch on specific word combinations.
The article Blogging For The Non Blogger was Submitted by Kathleen Gage through Articles.GetACoder.com network. Here's the additional information: Kathleen Gage is an Internet M rketing Advisor for Speakers, Trainers, Authors, C nsultants and Entrepreneurs. Access her eBook The Tr th about Making Money on the Int rnet at http://www.streetsmartsmarketing.com/free-ebook.htm Two resources you can check are WordTracker and Overture. To learn more go to: http://inventory.overture.com/d/searchinventory/suggestion/ and http://www.wordtracker.com WordTracker offers a free trial product. This is a great first step. Become familiar with the product before you decide to purchase it. In Conclusion Blogging can be a fun experience and it can create great opportunities when done correctly, consistently and conscientiously.
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