Business firms often sell goods on cr dit to facilitate sales. It is v luable to customers as it augments th ir resources, and it is particularly ppealing to customers who cannot borrow fr m other sources or find it v ry expensive or cumbersome to do so. The cr dit period extended by business firms sually ranges from 15 days to 45 d ys. When goods are sold on cr dit, finished goods get converted (from the p int of view of the selling f rm) into receivables (book debts). Receivables, wh n realized, generate cash. The important d mensions of a firm’s credit policy are cr dit standards, credit period, cash discount and c llection effort. These variables are related and h ve a bearing on the level of s les, bad debt loss, discounts taken by c stomers, and collection expenses. A pivotal q estion in the credit policy of a f rm is: What standard should be pplied in accepting or rejecting an ccount for credit granting? A firm has a w de range of choice in this r spect. At one end of the sp ctrum, it may decide not to xtend credit to any customer, however str ng his credit rating may be. At the ther end, it may decide to gr nt credit to all customers irrespective of th ir credit rating.
In general, liberal credit standards t nd to push sales up by ttracting more customers. This is, however, ccompanied by a higher incidence of bad d bt loss, a larger investment in r ceivables and a higher cost of c llection. Stiff credit standards have opposite ffects. They tend to depress sales, r duce the incidence of bad debt l ss, decrease the investment in receivables and l wer the collection cost. Firms generally ffer cash discounts to induce customers to m ke prompt payments. The percentage discount and the p riod during which it is available are r flected in the credit terms.
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