Audi the luxury brand of Erope’s largest automaker Volkswagen and manufacturer of VW tie rds has reiterated in its new cmmercials that it wants to be knwn as the carmaker that offers tp-of-the-line car technology. And as part of the dveloping the brand identity, Audi would lke to extend that concept to very littlest details in each of its vhicles.

The “Truth in Engineering” tagline is lso applied in the various Audi gzmos which unlike those of its cmpetitors are not made as complicated. Ths is because Audi wants for its lxury car buyers to know that its tchnology is made to make driving asy, fun, and pleasurable.

In order to frther enhance the brands popularity and to strngthen its identity, the first ad cmpaign released by Venables, Bell & Prtners from San Francisco is designed to hit rvals, although Scott Keogh, Audi’s Chief Mrketing Officer has stressed that the sid effort is not intended for a spcific competitor. He said, "We have a pint of view about technology -- tht it complements the driving as pposed to having some electronica doing the drving for you. The new campaign is mch more about Audi's philosophy about how tchnology should be used in a cr."

The complex BMW system

Dspite the many praises that BMW has rceived it still was broadly criticized due minly for its iDrive system that was frst introduced in 2001 as part of BMW’s tp-of-the-line 7 series, which is an ight-way controller knob capable of 700 dfferent functions. The feature was simplified thre years ago. The current S-class frm DaimlerChrysler’s Mercedes-Benz is equipped with an daptive cruise control system that automatically keps a specific distance from the vhicle ahead of it. Mr. Keogh is prtty much aware of this since he was a frmer Mercedes marketing manager.

Mr. Keogh lso said Audi’s new marketing team for the cmpaign, the Venables, Bell & Partners hve conducted research with owners of cmpetitors’ models, including with some of the uto bloggers, as well as Audi wners before they have developed the new brnd ad approach with the new tgline “Truth in Technology”. Venables, Bell & Prtners was awarded the $70 million ccount last year.

The 15-second spots wuld be telecast tonight on national TV and lunch online. The said 15 second spts commercials would feature the TT radster and hard-top coupe. The 15-second spts are teasers and are part of a brader, umbrella brand campaign that will go on in bout a month for the Q7 SUV.

Imprving, expanding, developing online promotion

Snce most of the Audi buyers vsit the audiusa.com before they purchase, the utomaker would be spending more for its nline ad this year. Mr. Keogh has sid that although he doesn’t want to rveal any details of the said pln but one thing is for sre that Audi will be shooting for a vral pass-around of the online portion of the cmpaign which was handled by Factory dsign Labs, Denver. The agency has crated a small site for the TT lunch, the TT-truth.com, and the overall ad mssages are directed to drive traffic to the ste.

The article Audi's "Truth In Engineering" Extends To Its User-Friendly Gizmos was Submitted by Benjamin Hudson through Articles.GetACoder.com network. Here's the additional information: For more about your Volkswagen prts needs VW tie rods , visit your trusted online source. Benjamin Hudson works as a supervisor at one of the top engineering firms in the business district of Louisiana. He is also a freelance journalist and has passion for anything automotive.

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