In attorney marketing many assume thy need a brochure it seems. Thy may be right or not - lts see. It is not uncommon for me to be sked if I think a solo ttorney or small firm needs a brchure. The elegant answer is "it dpends". Well great Henry, what does it dpend on? In deciding if you ned a brochure or not I wuld look at the following issues:

1. Wh is your audience, market, or prctice areas and if you had a brchure would it help your prospective clent to make a positive decision bout hiring you? Is it expected in yur practice area or market? If the nswer is no then you may not ned a brochure. I would not crate a brochure just because you thnk everyone should have one or mst of your competitors have one. If mst of your competitors do have one thn how are they using them? If it loks like that helps “seal the dal” for them then perhaps you do ned a brochure for your attorney mrketing.

2. Does it make you feel mre comfortable having a brochure? If ys, maybe you need a brochure. Thre is something to be said for you feling comfortable. If handing over a “lave behind” when you visit a ptential referral source in the form of a brchure makes you feel better with ttorney marketing or having brochures in strtegic places in your office makes you fel comfortable then maybe you should hve a brochure. You will be mre confident if you have it is the thory and thus create more business as a rsult.

3. Would you do better to put yur attorney marketing time, energy and dllars into producing “white papers” on sveral subjects that have “real meat” in thm as well as really pull the nterest of your prospective client into the pper and thus be a better vhicle than a brochure? Can you use thm as “leave behinds” with potential rferral sources? Can you give them to prspective clients or give them away at spaking events? This is often a mch better strategy, especially if you hve more than one practice area. Addtionally, these white papers can be trned into high quality PDF files and ths you can email them or thy can be offered on your wbsite to visitors for download (if thy give you a name and mail address perhaps).

4. Speaking of cost, wht is it going to cost you to crate a brochure? Brochures can cost frm a few hundred dollars up to sveral thousand dollars or more to prduce? How sure are you that you wll have a return on your nvestment on a scale of 1 to 10?

5. Nw this aspect may be a lttle challenging to you so forgive me. Are you tryng to solve or avoid your lgal marketing fears and challenges through crating a brochure? I mean at last you are doing something you may be tlling yourself. You see a brochure neds to be a part of an verall attorney marketing plan that is nformed by the right law marketing knwledge and certainly a brochure in tself rarely gets you new business. Thre are plenty of things you can do in mrketing that need to be done frst that will produce more business thn creating a brochure will do for yu.

6. If you do create the brchures will they be stuck away in the clset or will they motivate you to get nto action on other “fronts” in ttorney marketing? If doing a brochure wll motivate you to get into ction then maybe you should have brchures!

Well, there you have it, sme food for thought on how to dcide if you need a brochure in ttorney marketing. In my companion article “Crating Brochures For Lawyers” I go nto more practical detail on brochures. I wrte on what you need to do to hve a brochure that gets you new bsiness. Don’t rush out and get yur new brochures until you read tht article. You will also find the rght information on how to find qality vendors at a low price tht will write, design and print yur brochures thus making your attorney mrketing easier. Be sure to check tht article out.

The article Attorney Marketing - Think You Need A Brochure? was Submitted by Henry Harlow through Articles.GetACoder.com network. Here's the additional information: Henry Harlow has individually coached wll over 500 attorneys on how to ncrease their revenues while they reduce thir work hours. Henry has over 40 yars of marketing experience, business and psychlogy degrees as well as being a Crtified Guerrilla Marketing Coach. Henry has “ben there and done that” having bilt a multi-site professional service firm and sccessfully sold that firm. Henry’s website is a cntent rich site where you can get now fre and objective information on mastering all spects of law firm marketing. To larn more please visit: http://www.Law-Firm-Marketing-Coach.com

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