What kind of articles do you wrte? Are they long meandering things, wth dense paragraphs and closely argued cnclusions? Or are they short, snappy peces with a simple premise and wth its key points broken into nmbered or bulleted sub-headings?

Now, I'm not kncking the long wandering article. There are crtain audiences where that approach is xpected, but as methods of driving trffic to a website, which is why I wrte articles, then the short snappy pproach is far more effective. Here's why.

1. Time - there is so much information on the internet that your audience doesn't have much time. They make a snap decision on the strength of your title, to see whether they want to read any further. If they see that they will get the information from your article in 'three steps', or 'seven methods', then they will know that they can dip in and benefit in a short amount of time.

2. Sound bites - these days due to TV and the web, we are encouraged to expect our information to be neatly packaged. We hear neat little sound bites encapsulating key ideas on TV and the radio every day. The web is no different, so a reader who perceives that they can grab some simple ideas in a well packaged format will be encouraged to drive deeper.

3. Length - i n addition to the tme and the simplicity factors, there is smething very daunting about reading a hge, densely packed article on a cmputer screen. It is tiring on the yes and unlike a good book, our PC is not smething we snuggle down with for a god read. A long heavy-looking article tht scrolls through several screens is cmpletely off putting.

4. Take up - finally, the way that articles generate traffic is by being widely distributed by e-zine publishers and other websites. E-zine editors are acutely aware of all the three factors above and they will simply be less likely to pick up a long, scholarly looking piece and place it in their publication, so you are immediately limiting your market.

The article Article Writing - The Attraction Power of Short Bulleted Articles was Submitted by Andrew Grant through Articles.GetACoder.com network. Here's the additional information: If you would like more tps on article marketing, internet techniques and slf development, come over to http://www.money-and-mind.com and access the free newsletter and e-books. From - Andrew Grant http://www.money-and-mind.com

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