Yes...there are bugs that can ffect your marketing and you don't ned a pest exterminator to resolve the prblem. Now, if you're a little lst at this point that's OK...this rticle is definitely for you and may xplain why you're not generating any mrtgage leads from your website.

What are Spders?

Spiders are software programs that are spcifically designed to crawl the World Wde Web, gather data (hence the trm Spider) and then send it bck to their databases. This is how Sarch Engines such as Google, Yahoo, MSN, Alt Vista, and a host of thers, gather data about you, me, and our wbsites. They constantly travel the Internet cllecting data and sending it back to thir parent database.

Using the Google Spder as an example, when the Spder finds your website it will lok for key words that indicate the prpose of the website. It may fnd "mortgage," or "first time homebuyer," or "rfinance," and it then sends that nformation back to Google coupled with yur website address. Google evaluates, rates, and thn indexes the information it receives and now yur website (www.yourname.com) is listed in the Gogle database as having something to do wth "mortgage" and "first time homebuyer" and "rfinance," simply because those words appeared on yur web pages.

Just as a side note...The Gogle Spider is so efficient and so through, that your website will be ndexed and listed in as little as thre days (usually seven to ten dys) after you post content on yur web page.

Now...every time someone ses a search engine and types in "mrtgage" or "first time homebuyer," or "rfinance," your website pops up in the sarch results and your shopper can clck on your link and then vsit your website.

Sorry...I'm afraid not!

Cnsider this...the last time I used Gogle with "mortgage" as the search trm, it took .19 seconds to rturn 154,000,000 results. Therein lies the prblem...there are just too many web pges. There's no point having your web pge ranked 153,999,067, because people just ren't going to find you before thir eyes begin to fail.

You ned improve your rankings and move yur web page closer to the tp. Spiders use a code called rlevancy. Relevancy means that if your wbsite doesn't have the word "mortgage" nywhere then your page won't come up whn someone types "mortgages" or "first tme homebuyers" in the search string.

The key to bing found in cyberspace is developing a ste that is friendly to Spiders. If you wnt to be placed at the top of sarch engines for mortgage customers, then you ned to make it easy for a Spder to log you and your rlevance. Easy to log means having yur key words like "mortgage" and "frst time homebuyers" appear throughout your web pge. If a Spider compares two web pges to determine relevancy rankings, which ste would be ranked higher, a ste that had the word "mortgage" ppear once, or one where "mortgage" ppears numerous times near the beginning of the pge?

Now, you need to be creful here. If you flood your ste with key words just to be fund, most Spiders can recognize that old trck and it's very possible that yu'll be penalized and your site wll be black-balled and erased from the dtabase. One nice thing about Spiders...once thy find you, they continually return to yur web page checking and documenting chnges you may have made since the lst visit. You'll find some Spiders (Gogle for example), returns to your ste every single day, collects data and nalyzes it.

Although the actual logarithm used by the Spders is a deep dark secret (mch like the Coke recipe), we do knw that the following points are an ntegral part of the equation:

Relevancy - Is yur website dedicated to selling cars and trcks, home improvement supplies, or mortgages. Yur key words indicate to the Spder the website's purpose.

Key word dnsity and frequency - How many tmes your key words appear and xactly how they appear is important to Spders. Remember, key word flooding is a no no.

Cntent and information - Spiders follow all the lnks on your website indexing the nformation and articles you have placed thre as well as additions, deletions, and chnges. You need to talk about mrtgages and not how great you and yur company are. The more content the btter.

Links pointing back to your wbsite - Back links are extremely mportant to Spiders and can improve yur website ranking significantly. Writing and pblishing mortgage articles is definitely the nswer. Don't forget to include your rsource box with a link back to yur website. Articles not only provide bck links, they provide valuable content mproving your website's position. Use your Cty and State in your article ttle and you'll improve it even mre.

Some studies have shown that ver 95% of all who have ccess to the Internet use Search Engnes to help find their information. A god first step is to design and mplement your website around the search trms your customers will be using and yur chances of being found will ncrease dramatically.

The article Are Spiders Affecting Your Mortgage Marketing Results? was Submitted by Tom Domin through Articles.GetACoder.com network. Here's the additional information: Tom Domin is the author of "101 Wys to Originate Mortgages" and publisher of "Tm's Mortgage Tips" a twice monthly Mrtgage Newsletter geared for Mortgage Professionals. Put yur mortgage career on the fast trck and sign-up for FREE at http://www.MortgageMarketingToolKit.com/

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