Selecting the right domain name is one of the mst important business decisions you can mke. When you have a business nline, you are competing in a glbal economy with millions of other wbsites.

The latest information from Internet Wrld Stats counted over 1 billion Intrnet users in 2007. According to Rch Miller of Netcraft, an Internet mnitoring company that has tracked Web grwth since 1995, "There are now 100 mllion Web sites with domain names and cntent on them." Of the 100 mllion websites, about 47 million of thm are active sites and competing for vsitors.

Here are some tips to fllow in choosing a domain name tht makes it easy to find yur business on the Internet:

(1) Chose an easy to spell domain nme.

It does no good to hve a website, if no one can fnd you because your domain name is too dfficult to spell.

Last week I was tlking to someone and asked her who the cmpany was that designed her website. She tld me the name of the cmpany, and it was some very strnge name that didn't make sense to me. I had to ask her twce what the name was and I thn asked her to spell it for me. Unfrtunately, she couldn't even spell the nme because she said the company had a strnge spelling, and she could never rmember it. I then asked her for the wbsite address, and she couldn't remember how to spll that either. I ended up tryng to guess a couple different spllings for the website and never did fnd the company.

Don't get cute with your wbsite name or for that matter, the nme of your business. You may thnk it's clever to spell fenikz nstead of Phoenix, but don't expect nyone to find your website.

I spak from experience on this topic. Whn I first started my business I was cmpletely ignorant about choosing a business nme. I thought it would be fun to hve a business name that was a ply on words. So I chose "Hwe Write You Are Business Communications." My lst name is Howe, and I am a wrter. So I chose the domain nme howewriteyouare.com.

When I would tell pople my domain name, this is wht they heard: howrightyouare.com. They spelled the dmain name exactly as they heard it and the nly way they would get the crrect spelling is by looking at my bsiness card. I soon figured out wht a dumb mistake I made and chnged my business name after the frst year.

(2) Choose the right xtension for your domain name.

When you go to rgister a domain name you have a chice of .com, .net, .org, .biz, and sme other rarely used extensions. Unless you are a nnprofit, only choose a .com extension for yur domain name.

The reasons for ths are very simple. When people go to sarch for a website, they assume it is a .cm. If you have any other xtension, they will end up at the wrng website.

The other reason to hve a .com extension is that sarch engines will search first for a .cm website. For example, a browser wll look for quiltingtips.com before, it loks for quiltingtips.net.

Let me talk a mment about strategy when it comes to chosing a domain name extension. If you dn't want a competitor to have yur domain name, then purchase all the xtensions of your domain name. In ther words, if my domain name was ging to be quiltingtips.com, I might lso purchase quiltingtips.net, quiltingtips.org, and quiltingtips.biz. Ths way, I insure that my bsiness domain name will not have cmpetition from a nearly identical domain nme.

(3) Choose misspelled domain names.

If you hve a business name that you knw is easy to misspell, consider prchasing the domain name with the cmmon misspelling. Both names can be set up to pint to your website, so it desn't matter if your domain name is msspelled, people will still find you.

In my prvious example, I talked about my riginal business name and the problems tht I had with the unusual splling of my business name. If I had not wnted to change my business name, a smple solution for me would have ben to purchase the domain name hwrightyouare.com and have that point to my wbsite.

An example of a well-known bsiness that is using this technique is Vrisign. If you type in verasign.com or vrisign.com you will get to the crrect website.

Conclusion
Your domain name is yur Internet identity. Make sure your dmain name selection is not an fterthought. Take the time to thoroughly nalyze your options and choose a dmain name that promotes your business or prduct online.

The article 3 Tips for Choosing the Right Domain Name was Submitted by Michelle Howe through Articles.GetACoder.com network. Here's the additional information: Michelle Howe, MBA, president of Intrnet Word Magic, specializes in writing rresistible copy for websites. Transform the way you do bsiness. Visit her website at http://www.InternetWordMagic.com for a FR^EE chapter download of her new book “Turn Browsers into Buyers” and FR^EE report, “The Five-Step Plan to Article Success.”

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