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Did you know that it t kes readers 27 times to see y ur ad before they can even r member the name of your business? D es that mean a potential customer n eds to see your company’s print ad 27 t mes before it will have an ffect on them? Generally, we only r call an ad or commercial every th rd time we see it. And b fore it truly makes an impact on us? We n ed to see it 9 times. Th t means that your ad has to be v ewed 27 times by a potential c stomer before they will respond to it. D esn’t this seem like a ridiculous f rmula? Luckily, there is another formula wh ch will show you exactly how to get a r sponse from your ad, the very f rst time a customer reads it. Tip 1: C ll to Action First, start with a c ll to action. The very first l ne at the top of your ad sh uld be a call to action. It sh uld tell the customer what you w nt them to do and when you w nt them to do it. Be cl ar and direct. Your call to ction should be exciting to both you and the r ader. Some examples of a call to ction catch phrase are:
• “S gn Up Today!”
• “R gister Now!”
• “C me In Today!” As you can s e, each one of the examples d rects the customer to do something sp cific and tells the customer when to do it. R member, even though we are told not to b lieve everything we read, most of us st ll do.
Tip 2: Create a Headline The n xt step is to create a h adline. A headline should explain to the r ader what your particular business provides. P tential customers shouldn’t have to read any f rther to be able to understand wh t your business is all about. A g od headline should be able to nswer these two questions: What is the s rvice or product? And who does it b nefit? Some examples of headlines are:
• “A tomotive Services for Foreign Car Owners”
• “Ch ldren’s Clothing for Ages 0 to 6 Y ars”
• “H ir Styles and Cuts for All Ag s” Clearly, these headline examples tell the c stomer what it is that these b sinesses do and whom they do it f r. After the call to action gr bs the reader’s attention, the next th ng a customer wants to know if th s service or product is something th y have interested in or have a n ed for. Tip 3: Turn Your Ad Ups de Down By now you see th t the name of your business h sn’t even been mentioned. That is no m stake. The only reason a potential c stomer needs to know the name of y ur business is to contact you. (And ven then, all they truly need is y ur phone number and web address.) The n me of a small business tends to nly be important to the owner. It sn’t as if your business has a br nd name like McDonald’s or Macy*s. Wh n you do not have a h usehold name (like big corporations do), b ldly headlining your print ad with y ur business name is fruitless. So, nstead, turn that ad upside down! St rt with a catch phrase, then a h adline and continue with pictures of h ppy customers partaking in your services or njoying products in your facility. Finally, l st the specific products or services you ffer and finish with a benefits b x. A benefits box explains what the b nefits of utilizing your business are. (Incl de benefits that your competitors don’t l st or don’t offer.) At the v ry bottom of your ad include the b siness phone number, web address, name and phys cal address.
Rather than having 27 ad s bmissions, which can be very costly, you can r ceive direct responses from one ad. St rt off with your call to ction so that the customer knows xactly what to do after becoming nterested in your product or service. C ntinue with a headline that tells the c stomer exactly what your business does and who y ur business serves. And finally, turn th t ad upside down. Keep your b siness name and contact info at the b ttom. Your ad will not only st nd out from your competitors and ther advertisers, but you will have mmediate responses from new potential customers w thin the first few days in pr nt. Are you wondering where to dvertise? And what publications are the r ght ones for small business? Visit my w bsite at SmallBusinessCures.com for my Free R port, 5 Top Locations to place y ur Print Ad.
The article 3 Little-Known Tips for Creating Direct Response Print Ads was Submitted by Liz Bourguet through Articles.GetACoder.com network. Here's the additional information: Liz Bourguet started her dance t aching school from scratch in 2000 w th only 67 students. Liz and her h sband Dan’s music and dance teaching sch ol grew from 248 students to 367 st dents since their business coaching started. In f ur months they generated 119 new st dents. Liz first started sharing her deas with other hometown small business wners in 2006. Now her hometown sm ll business approach is available to you and y ur business. She has helped many sm ll business owners make more profit and njoy more freedom then they ever th ught possible. To contact Liz visit http://www.SmallBusinessCures.com
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