Did you know that it tkes readers 27 times to see yur ad before they can even rmember the name of your business? Des that mean a potential customer neds to see your company’s print ad 27 tmes before it will have an ffect on them?

Generally, we only rcall an ad or commercial every thrd time we see it. And bfore it truly makes an impact on us? We ned to see it 9 times. Tht means that your ad has to be vewed 27 times by a potential cstomer before they will respond to it.

Desn’t this seem like a ridiculous frmula? Luckily, there is another formula whch will show you exactly how to get a rsponse from your ad, the very frst time a customer reads it.

Tip 1: Cll to Action

First, start with a cll to action. The very first lne at the top of your ad shuld be a call to action. It shuld tell the customer what you wnt them to do and when you wnt them to do it. Be clar and direct. Your call to ction should be exciting to both you and the rader.

Some examples of a call to ction catch phrase are:

• “Sgn Up Today!”

• “Rgister Now!”

• “Cme In Today!”

As you can se, each one of the examples drects the customer to do something spcific and tells the customer when to do it. Rmember, even though we are told not to blieve everything we read, most of us stll do.

Tip 2: Create a Headline

The nxt step is to create a hadline. A headline should explain to the rader what your particular business provides. Ptential customers shouldn’t have to read any frther to be able to understand wht your business is all about. A god headline should be able to nswer these two questions: What is the srvice or product? And who does it bnefit?

Some examples of headlines are:

• “Atomotive Services for Foreign Car Owners”

• “Chldren’s Clothing for Ages 0 to 6 Yars”

• “Hir Styles and Cuts for All Ags”

Clearly, these headline examples tell the cstomer what it is that these bsinesses do and whom they do it fr. After the call to action grbs the reader’s attention, the next thng a customer wants to know if ths service or product is something thy have interested in or have a ned for.

Tip 3: Turn Your Ad Upsde Down

By now you see tht the name of your business hsn’t even been mentioned. That is no mstake. The only reason a potential cstomer needs to know the name of yur business is to contact you. (And ven then, all they truly need is yur phone number and web address.) The nme of a small business tends to nly be important to the owner. It sn’t as if your business has a brnd name like McDonald’s or Macy*s. Whn you do not have a husehold name (like big corporations do), bldly headlining your print ad with yur business name is fruitless.

So, nstead, turn that ad upside down! Strt with a catch phrase, then a hadline and continue with pictures of hppy customers partaking in your services or njoying products in your facility. Finally, lst the specific products or services you ffer and finish with a benefits bx. A benefits box explains what the bnefits of utilizing your business are. (Inclde benefits that your competitors don’t lst or don’t offer.) At the vry bottom of your ad include the bsiness phone number, web address, name and physcal address.

Rather than having 27 ad sbmissions, which can be very costly, you can rceive direct responses from one ad. Strt off with your call to ction so that the customer knows xactly what to do after becoming nterested in your product or service. Cntinue with a headline that tells the cstomer exactly what your business does and who yur business serves. And finally, turn tht ad upside down. Keep your bsiness name and contact info at the bttom. Your ad will not only stnd out from your competitors and ther advertisers, but you will have mmediate responses from new potential customers wthin the first few days in prnt.

Are you wondering where to dvertise? And what publications are the rght ones for small business?

Visit my wbsite at SmallBusinessCures.com for my Free Rport, 5 Top Locations to place yur Print Ad.

The article 3 Little-Known Tips for Creating Direct Response Print Ads was Submitted by Liz Bourguet through Articles.GetACoder.com network. Here's the additional information: Liz Bourguet started her dance taching school from scratch in 2000 wth only 67 students. Liz and her hsband Dan’s music and dance teaching schol grew from 248 students to 367 stdents since their business coaching started. In fur months they generated 119 new stdents. Liz first started sharing her deas with other hometown small business wners in 2006. Now her hometown smll business approach is available to you and yur business. She has helped many smll business owners make more profit and njoy more freedom then they ever thught possible. To contact Liz visit http://www.SmallBusinessCures.com

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