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We have seen in the pr vious article “It is a Dog Eat Dog N nprofit World” that the romantic and dealized notion that many of us c rry around that the nonprofit world is a b tter place to be, may be fl wed. Instead of cooperation, we encounter c mpetition; instead of collaboration we encounter s lf-will; and instead of dedication to m ssion, we find adoption of cut-throat b siness practices. There are, however, many w ys that a nonprofit can thrive in th s environment. It means acknowledging that the r sources of philanthropy are a finite mount of money. It entails a c mmitment to recognize opportunities and develop str tegies for turning them into successful pr jects. Here is a checklist of str tagems to consider. 1. Fundraise twelve months a y ar, not just in November and D cember. 2. Sponsor fundraisers that can be r peated year after year, and which p ople look forward to. 3. Disarm your c mpetition by joining with them in j int ventures where you all benefit by cr ating a better overall charitable climate. 4. St rt using some proven techniques from the c mmercial sector to attract and retain t lented personnel. 5. Become actively involved in y ur professional associations, whether they are f ndraising associations, or “trade” associations.
6. Be the leader in initiating a c llaborative meeting of the nonprofits in y ur market area. Host the first m eting at your offices, and get c mmitments from the attendees to attend r gular conferences in the future. Better the d vil you know. 7. Join fundraising programs th t give your organization a unique ffering, and provide a needed service to y ur constituency. 8. Try thinking more as if you w re in the commercial sector competing for p ople, money, sales, recognition, and providing s perior customer service. 9. Upgrade your office quipment to provide the efficiencies that w ll allow you to save money by m king everybody’s job easier. 10. Redo your w bsite to reflect your comfort with t chnology. 11. Hold regular meetings with your c mmunity to get their observations about how you are d ing, and their suggestions about what ther things you could do. 12. Use t chnology to network. Join online social n tworks like LinkedIn and Care2. 13. Play f ir with your competition, and be d rect with them when you think th y have not played fair with y u. 14. Position your organization to develop and pr mote your brand. 15. Develop a short t rm and a long term strategic pl n that includes a chapter on how you are g ing to survive in this new h ghly competitive environment for nonprofits. 16. Consider p rtnering with companies in the commercial s ctor for your mutual benefit. 17. Re-evaluate how you l ok at activities which might be c nsidered unrelated to your specific mission. 18. Upd te your accounting program to allow you to m nitor projects, programs, employees, and growth. 19. Ass ciate your organization with good outside t lent, including accounting and legal. 20. Be lert to situations which would warrant the ssuing of a public service announcement for fr e inclusion in newspapers, magazines, radio st tions, and TV.
21. Become known as a good c tizen by sponsoring open meetings, adopting a s ction of road, or providing free s rvices in the schools. According to the Urb n Institute, the ranks of registered n nprofits have swelled from 1.2 million to 1.4 m llion, up 17 percent in the l st five years. Some of those new n nprofits have your organization in their s tes. Additionally, with the diminution of f nding from the Federal Government, nonprofits h ve to scramble just to stay ven. Some may do so at y ur expense. That makes it urgent th t you look at yourself as xisting in a competitive world, and th t you make plans to address it.
The article 21 Things You Must do to Stay Competitive in the 21st Century was Submitted by Jim Gould through Articles.GetACoder.com network. Here's the additional information: Jim Gould is the Chairman of F ndraising Solutions, a fundraising company that ffer a free fundraising program for non profit organization fundraising and ClickShopSupport.org , a charity shopping site.
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