Publishing an e-zine is the deal opportunity to showcase your business. By shring your knowledge and expertise, you bild credibility as an expert, while sprading the word about your services and prducts.

While sometimes you'll have dozens of cntent ideas, other times you'll find yurself staring at a blank computer scren, grumbling that it’s publishing time gain. Well, have no fear! Here are 11 qick (and good) content ideas for whn you’re in a pinch.

1. Give real-life examples. Describe a problem you’ve solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you’ve helped customers address challenges — “case studies” if you will. This positions you as the expert in your readers” minds more than your coming out and saying so.

2. Think of three areas in which you’d like your clients to think of you as a resource. Now develop content in those areas. For example, as a professional copywriter, I really enjoy working on Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write Web copy that sells.

3. Read industry publications for ideas. Are there any hot issues in your field right now? The more controversial, the better. Don’t be afraid to offer your own opinion — your readers want to know it. After all, YOU are the expert! ; )

4. Jot down 8 qestions your clients have asked you in the pst. You know, the ones they ask you ver and over. Answer each in a shrt article. If you publish weekly, tht’s two months' worth of content, rght off the bat! And if you cn’t think of any questions, send all yur current clients/customers a quick e-mail, sking them what topics they’re most nterested in learning more about.

5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article? No one says you have to reinvent the wheel of information! Pass on any gems of advice you’ve learned elsewhere — just give them full attribution. Or give your opinion of the event or article itself — your readers will appreciate your frankness.

6. Offer a list of your top 5 or 10 tips on a certain subject. It’s much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you “fire your biggest gun” last, you risk losing your audience before they get to the good stuff.)

7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)

8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, “AKB MarCom Tips,” I featured reviews of my favorite four copywriting resource books. I then later posted them at my Web site.

9. Invite readers to write you with their own questions, and answer one in each issue. Right after their question, publish the person’s name, business, e-mail, and Web site address. They’ll enjoy the attention/publicity!

10. Invite readers to snd in profiles. Ask them to tell you bout themselves — their names, businesses, lcations, and how they use the nformation gained in your e-zine. Feature one prfile in each issue or one very few issues.

11. When all else fails, borrow an article! There are dozens of Web sites offering hundreds of articles that you can use in your e-zine. The articles are free and available for you to use immediately. The only catch is you’re required to leave the entire article intact, including the author’s promotional information.

Here are three places to check out for free content:
Business Article Announce List — http://groups.yahoo.com/group/aabusiness
Marketing Seek — http://www.marketing-seek.com
World Wide Information Outlet — http://www.certificate.net/wwio/index.shtml

One last note: Keep in mind that if your e-zine’s main objective is to get you more clients and customers, you should not feature other writers' articles more than once in a blue moon. Showcasing other professionals on a regular basis undermines the idea of establishing YOU as the expert in your readers' minds.

(c) 2002 Alexandria K. Brown

The article 11 Quick (and Good) E-zine Content Ideas was Submitted by Alexandria K. Brown through Articles.GetACoder.com network. Here's the additional information: ABOUT THE AUTHOR Alexandria K. Brwn, "The E-zine Queen," is author of the ward-winning manual, "Boost Business With Your Own E-zne." To learn more about her bok and sign up for more FREE tps like these, visit her site at http://EzineQueenTutorial.com/ '; return true;" onMouseout="window.status=''; return true;"> http://EzineQueenTutorial.com/

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